Business of Psychology | an APS Members' Symposium 

10 - 11 May 2024 I Rydges, MELBOURNE




What People are saying about the 2024 Symposium.

“Extremely informative,
I especially enjoyed the panels and
hearing about people’s experience"
“The program was very practical,
with excellent speakers were on
topic and super helpful."
“Content was very useful,
relevant and timely for me.
Presenters generously shared their
practical experiences."
“The program was excellent,
covered everything."
"The speakers were well chosen,
and the sessions were
perfect in content, timing and duration."
“It was the best APS event
I have ever attended,
so informative, dynamic,
interactive. I got so much out of it."

LiNKing the learning to your life

Don’t let your private practice dreams go to waste by neglecting the business side of psychology. 
Join us at the inaugural APS Business of Psychology Symposium and learn the essential skills and strategies to run a successful, ethical, practice, along with the opportunity to connect with a supportive network of peers and mentors. 

 Identify the essential and fundamental steps to take when setting up a private practice. 
 Apply the relevant ethical and compliance requirements associated with running a private practice. 
 Determine the right business models, partnerships and referral pathways for your business.  
 Develop and implement effective growth strategies for your business. 
  Access and utilise the resources and support services available to you for business success.

Hover to Show Table

**Are you a more experienced private practice owner who is looking to further develop your business?

 Benchmark Psychology will be delivering an exciting series of webinars commencing July 2024 focused on how to develop your practice using the Four Pillars of Private Psychology Practice. Offering those with more experience an avenue for the growth and development of their business, detailed information about these workshops and how to  join the waitlist click here.


Scroll across using the bar above to view all presenters.

Speakers Info

Kaye Frankcom

Author, Business coach, Mentor, Approved supervisor for psychologists in private practice

Kaye Frankcom Associate Professor of Psychology (Deakin University) GAICD, B.A, B.S.W, Grad Dip. Counselling. Psych., Master Clinical Psychology, Master of Science in Medicine (Pain Management) Kaye is a highly accomplished businesswoman, and leader in the health sector. She is an endorsed clinical and counselling psychologist, consultant and business coach to psychologists, in-demand speaker and trainer and has held national roles in psychology regulation and professional standards. She built a successful group psychology practice in Williamstown, Victoria which she sold in 2018. She is the lead author of Fit for Practice: Everything you wanted to know about starting your own psychology practice in Australia but were afraid to ask (co-authors Professor Bruce Stevens and Dr Phil Watts. Published November 2016). She is a Board approved supervisor and was the foundational trainer for the supervisor training program at the APS Institute. She has supervised and coached hundreds of psychologists, social workers, and family therapists over 30+ years. She is the co-founder of Private Practice MBA, an online coaching program for allied health professionals. Her online course on setting up and scaling up a private psychology practice is available here She is the lead author of Creating Impact: The four pillars of private psychology practice which is available from

Aaron Frost

Clinical Psychologist, AHPRA accredited supervisor

Aaron DJ Frost is an accomplished clinical psychologist and director of Benchmark Psychology, a leading psychology practice in Australia. With over two decades of clinical experience, Aaron is a well-respected figure in the psychology industry and an advocate for mental health support. As a certified trainer for the International Centre for Clinical Excellence (ICCE) and the Supervisor Training and Accreditation Program (STAP), Aaron has trained over 1600 psychologists as part of their accreditation process, and he has supervised and mentored many more. Currently, Aaron leads a team of 20 psychologists where he focuses on providing high- quality, evidence-based care to his patients. Aaron has held leadership positions in several professional societies, including as a Non-Executive Director of the Australian Psychological Society. Throughout his career, Aaron has remained committed to providing the best possible care to his patients and advocating for mental health support in the wider community. His dedication and compassion have made a significant impact on the lives of many Australians, and he continues to inspire and train the next generation of psychologists.

Paul Turnbull

Principal at DFK Benjamin King Money

Specialising in business services and taxation including:- Providing advice to small/medium business including cloud based solutions, dividend strategies, commercial and tax effective structuring - Assistance and advice for start up business- Wholistic advice and assistance to large family/investment groups including tax effective investment structuring, superannuation strategies including self managed superannuation funds- Advice and assistance to high net wealth individuals.

Daniel Shaw

Director at DFK Benjamin King Money

Daniel has been a Director at DFK Benjamin King Money since July 2021 and has over 10 years of experience in public practice. He started with the firm as a graduate superannuation accountant which has now become his specialist area. Daniel prides himself on assisting clients with their annual compliance requirements for their accounting, taxation and superannuation and provides his expertise with their retirement strategies. Daniel is a member of ICAA and a SMSF Association Specialist Adviser.

Dr Clair Lawson

Clinical Psychologist, Business owner and Mentor

Meet Clair, the Director and Principal Clinical Psychologist at Lawson Clinical Psychology, located in West Perth and Claremont, Western Australia. Holding a Master of Psychology (Clinical) and a Ph.D. in Clinical Psychology from the University of Western Australia, Clair is an AHPRA-endorsed Clinical Psychologist and an approved psychology supervisor. She supervises newly graduated clinical psychology registrars and contributes regularly to the training of clinical psychology students. Clair's clinical interests include the treatment of obsessive-compulsive disorder and general child and adolescent mental health. She's dedicated to helping allied health professionals grow their clinics and increase their impact as a business coach and mentor at Clinic Mastery. Additionally, she offers training in Medicare compliance and governance.With Clair's expertise and passion for psychology, she's committed to providing the highest quality services to her clients and supporting other healthcare professionals in achieving their goals.

Joel Friedlaender

Founder ─ Cliniko

Joel Friedlaender is the founder of Cliniko, Australia’s leading practice management software designed specifically for allied health businesses. Combining his passion for technology and healthcare, Joel has been trailblazing the path in software development for over two decades. For the last 13 years, he has turned his focus towards the healthcare sector with Cliniko, delivering ground-breaking solutions that significantly boost the efficiency and digital security of health businesses. Joel's forward-thinking approach has established him as a thought leader in this arena, as he continues to champion digital security and privacy

Stacey Tonkin

Partnership & Growth Manager, Health, Aon Risk Solutions - AON

Partnership & Growth Manager, Affinity – Health & Professions Experience and background: As the Partnership & Growth Manager, Affinity – Health Stacey’s role is within the Aon Affinity business in Australia in the Health Sector which covers the needs of over 50,000 health professionals. Stacey’s experience in the insurance sector spans more than 30 years. Stacey has gained strong technical skills during her years in Insurance Broking with roles with a number of international brokers including managing various schemes and commercial portfolios.

Mark J. Attard

Partner | Clyde & Co.

Mark has been a practising lawyer for 35 years. Mark has represented and advised psychologists for past 10 years. Most of his work involves appearing for psychologists before the Psychology Board/Council in Victoria, NSW, WA and Tasmania. He has also represented psychologists before the Coroners Court and has defended psychologists civil claims litigation. He takes an active interest in risk management and has been consulted by the APS on various Guidelines and has presented to APS staff on ethical and risk management issues.

Jonathan Teh

Princple | Russell Kennedy Lawyers

Coming Soon.


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Click on each logo for more information about each sponsor and exhibitor

Future Sponsorship and Exhibition Opportunities

Showcase your brand, and connect with a thriving community of over 27,000 psychology professionals.

As an sponsor or exhibitor at an APS conference, you'll be aligning your brand with Australia's peak body for Psychology, along with embracing the opportunity to share your innovations, products, and services with key decision makers and psychologists at all stages of their career journey.

Demonstrate your support for the role psychology, and psychologists play in supporting our communities to have positive mental health, elevate your brand presence, and be a part of advancing the field of psychology!

The APS Conference & Events Team

The APS conference and events team is dedicated to ensuring that all participants have a pleasant and enriching conference experience. As a collective, our team boasts over seven decades of experience in the business events industry, and we are delighted to be of assistance whenever needed.

Jamie Bligh
Event Lead I National Conference and Events Manager 

Claire Amor-Haynes
Event Executive

Christie-Anne Williams
Event Executive 

Paula Rowntree
Head of External Engagement Conferences and Events 

Australian Psychological Society 

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