D2 D1 (2.5h workshop)
Tracks
Track D (Wattle Level 2)
| Friday, October 25, 2024 |
| 10:30 AM - 11:00 AM |
| Stream D | Wattle Room (level 2) |
Overview
Using psychology to put a dent in the business universe
(Greg Nathan)
Presenter
Mr Greg Nathan
Franchise Relationships Institute
Using psychology to put a dent in the business universe
10:30 AM - 1:00 PMAbstract
This interactive workshop will use case studies and group discussions to explore how psychologists can develop proprietary, evidence-based products and services, run a successful business, and positively impact the business world.
Drawing on real psychological product case studies by the workshop leader, and the knowledge and experience of participants in the room, the workshop will cover the following topics:
- How academics and practitioners can collaborate effectively to maintain rigour and practical relevance to psychological products and services.
- Navigating the ethical dynamics of operating an organisational psychology business, including managing client relationships and commercial issues.
- Identifying products and services that draw on unique psychological knowledge including facilitation and coaching, psychometric tools, online education, workshops and presentations, and publications.
- How to price and promote products and services so these are profitable, and add maximum value to clients.
- Managing the innovation and product development process so this results in commercially viable products and services.
- Common pitfalls that undermine the credibility of psychologists when dealing with business executives and small business owners.
- Managing the personal stress of being an entrepreneur, business owner, and professional psychologist.
- Tips for running a commercially successful and sustainable business including marketing, finance, and staff management.
Drawing on real psychological product case studies by the workshop leader, and the knowledge and experience of participants in the room, the workshop will cover the following topics:
- How academics and practitioners can collaborate effectively to maintain rigour and practical relevance to psychological products and services.
- Navigating the ethical dynamics of operating an organisational psychology business, including managing client relationships and commercial issues.
- Identifying products and services that draw on unique psychological knowledge including facilitation and coaching, psychometric tools, online education, workshops and presentations, and publications.
- How to price and promote products and services so these are profitable, and add maximum value to clients.
- Managing the innovation and product development process so this results in commercially viable products and services.
- Common pitfalls that undermine the credibility of psychologists when dealing with business executives and small business owners.
- Managing the personal stress of being an entrepreneur, business owner, and professional psychologist.
- Tips for running a commercially successful and sustainable business including marketing, finance, and staff management.
Learning outcomes
This workshop will provide psychologists with encouragement, insights and skills to develop psychological products and services that will make a positive difference in the business world.
Attendees will ideally be practitioners or academics who currently, or want to, engage with the business world, and are prepared to share their ideas, challenges, and successes.
As a result of attending the workshop attendees will:
1. Identify how they can use their knowledge, expertise, experience, resources, and relationships to create specific psychological products or services relevant to the business world.
2. Identify the specific skills and resources they need to establish and operate a sustainable, commercially viable business, that is ethically sound and adds genuine value to clients.
3. Identify behaviours and strategies that could undermine or build their credibility when dealing with business executives or owners, and have specific tactics to promote their products or services.
Attendees will ideally be practitioners or academics who currently, or want to, engage with the business world, and are prepared to share their ideas, challenges, and successes.
As a result of attending the workshop attendees will:
1. Identify how they can use their knowledge, expertise, experience, resources, and relationships to create specific psychological products or services relevant to the business world.
2. Identify the specific skills and resources they need to establish and operate a sustainable, commercially viable business, that is ethically sound and adds genuine value to clients.
3. Identify behaviours and strategies that could undermine or build their credibility when dealing with business executives or owners, and have specific tactics to promote their products or services.
.....
Greg Nathan has been a business psychologist for over 40 years, is a past President of the APS Queensland Chapter and was co-developer of the Psychology Week concept. He founded the Franchise Relationships Institute (FRI) in 1989 to apply evidence-based psychology to Australia’s $170b franchising sector and has since developed numerous proprietary models, psychometric tools and facilitation processes, which are used globally by over 500 franchise networks. In 2023 Greg was awarded Psychology Entrepreneur of the Year by the APS for his innovative work in this niche. He is a prolific writer on business psychology. Over 5,000 business leaders read his blogs, and his book, Profitable Partnerships, has sold nearly 300,000 copies. Greg’s research on the psychology of franchising has been formally recognised through several awards, including induction into the Australian Franchising Hall of Fame, and he is a member of the ACCC’s Small Business and Franchising Consultative Committee.
